Discovery & A/B Testing
User interviews, testing and data analysis to uncover real friction points, then experiments that turn results into confident product decisions.
Senior Product Manager with 10+ years of experience creating AI-powered SaaS and enterprise products. I transform complex workflows into intuitive, scalable digital experiences.
Online store for a cosmetics brand for Black and mixed-race skin, built with Claude Code, plus a dashboard that replaces manual order re-entry.
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Website redesign for an anti-deepfake certification platform: designed on Lovable, shipped on WordPress to stay indexable, with an SEO audit and GEO work.
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Product Owner at Hello bank! (BNP Paribas): 5 projects in 3 years, from migrating Orange Bank customers to integrating an e-invoicing tool, in Agile SAFe.
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New visual identity and multilingual website for a SaaS publisher of BIM collaboration software.
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Full redesign of the corporate website: 130+ pages and 20+ custom WordPress templates, from framing to launch.
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Mobile Money and product strategy (AMOA): Orange Money's strategy and roadmap in Cameroon, Côte d'Ivoire, Senegal and Mali, under executive committee governance, with +30 to 40% on conversion, activation and retention.
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Agile planning, backlog prioritization, and sprint execution across every product I ship.
Reviewing flows, leaving feedback, and collaborating directly in design files with product and design teams.
AI-assisted research, writing, and product thinking — from user story drafts to synthesizing discovery notes.
Versioning every product I build, with automated deployments through GitHub Actions and GitHub Pages.
Database, authentication and edge functions behind the back-offices and client portals I ship.
Hosting and deploying client websites, with preview links for every change before it goes live.

I don't lead to control. I lead to unblock, align and ship.
Product vision, roadmap and backlog prioritization: I balance user needs with measurable business goals.
I bring design, tech and stakeholders together, in France and internationally, around shared goals.
With Design and TechBanking, SaaS, mobile payments and industry, from startups to large corporates.
30+Anthony C.
SEO Director @ Chanel
Working with Ernestine has always been inspiring. She has a rare ability to turn complex business requirements into clear and user-friendly journeys. Her rigor, organizational skills, and ability to listen make her an outstanding project manager who knows how to bring a team together around common goals.
Damien
CEO @ Stefcos
What I appreciate most about Ernestine is her global vision of projects. She can speak both the technical and business languages, which smooths communication between all stakeholders. Thanks to her, projects move forward efficiently and with a great sense of calm.
Cédric M.
Marketing Director
The redesign of our website was a large-scale project, with over 130 pages and more than 20 custom templates developed in WordPress. Ernestine managed the entire process, from scoping to launch, ensuring deadlines were met while maintaining outstanding quality. A smooth, professional, and highly effective collaboration.
From startups to large corporates, real impact across four continents.
My background, how I work and my availability, in a few answers.
Whether you're launching a new product or evolving an existing one, I can help. Tell me about your project and I'll get back to you within 48 hours.