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Saint-Gobain · Digital project manager

Saint-Gobain, redesigning a corporate website

Full redesign of the corporate website: 130+ pages and 20+ custom WordPress templates, from framing to launch.

Role
Digital project manager
Period
January 2022
Tools
WordPress, ACF, Monday.com, Microsoft Teams
Team
Product Designer, developers, business units
New Saint-Gobain website shown on a tablet

Context

A full redesign of Saint-Gobain's corporate website, serving several audiences: B2B, B2C and partners.

Goals: modernize the site, improve navigation and strengthen the brand identity.

The problem

A corporate site has to speak to very different audiences without any of them getting lost.

  • 130+ pages to organize into a readable architecture.
  • Content owned by several business units.
  • Varied layout needs, covered by reusable templates.

My role

Requirements gathering

Workshops with the business units.

Architecture and wireframes

Site map of 130+ pages and wireframes done by me, then UI mockups by the Product Designer.

Project management

Planning and tracking on Monday.com, coordinating developers, weekly steering meetings with the client on Teams.

Acceptance testing

Functional testing of the templates and content validation before launch.

Approach

  1. 01

    Frame

    Workshops with the business units to list each audience's needs.

  2. 02

    Structure

    Full site map and wireframes for the key templates.

  3. 03

    Build

    20+ custom templates developed with WordPress and ACF.

  4. 04

    Test and ship

    Testing every template, validating content, going live.

Deliverables

Saint-Gobain site map: home, products and solutions, innovation, careers, media, sustainability
The 130+ page site map
Saint-Gobain group news page on a laptop
Group news
Insights section of the Saint-Gobain site on a smartphone, on a construction site
The Insights section on mobile
Construction professional browsing the Saint-Gobain site on her phone
A site built for professionals, in the field too

Impact

130+

Pages in the new architecture

20+

Custom templates

  • A modernized site, with navigation designed around each audience.
  • Reusable templates for future pages.

Learnings

  • On a 130-page site, the site map is the real deliverable: everything else follows from it.
  • Short weekly steering meetings prevent big surprises during testing.

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